Black Hat SEO.Despite knowing that black hat SEO will result in penalties, some SEO experts resort to underhanded techniques. Link farming, cloaking, keyword stuffing, irrelevant content, and spamming are black hat SEO techniques that are still in use. The results may seem positive, but eventually Google and other search engines realize that they are being duped, resulting in a penalty.
Let’s consider the cloaking black hat SEO technique. It is a kind to spamming , where the content presented to search engine crawlers is different than the content presented to human users. It is a deceitful way of achieving higher rankings: the content delivered is different depending on IP addresses or HTTP headers. This manipulative technique tries to trick search engines into believing that the content is the same as what users see. Another black hat SEO technique is link farming , where sites exchange reciprocal links to boost their rankings by fooling the search engines. It is different from link building , which is an organic way of boosting rankings. Because search engines such as Google and
Bing rank sites based on their popularity and inbound links, some SEO consultants used to implement link farming to get links from hundreds of websites that were not even slightly related to the target site. Some SEO consultants also had link farms that used devious ways of exchanging links with other sites, something like a link-exchange program. For example, suppose a site is devoted to troubleshooting Windows OS issues. If inbound links come from sites such as Stack Overflow, authority sites, and relevant blogs, then they are legitimate. However, if such a site receives inbound links from travel and tourism sites offering vacation packages in Miami or from sites offering plumbing solutions in Ibiza, then there is no relevance—the sites have no connection. Therefore, such sites use link farming and are deceitful because they just want to boost their rankings using these underhanded techniques. Instead of fooling the search engines, it is better to use white-hat SEO techniques that are beneficial in the long run. Quality link building, using social media appropriately, and engaging users with solid content are some of the white-hat SEO techniques. It may take weeks or even months for the results to show, but white-hat techniques are the norms that SEO experts must follow to gain visibility in SERPs.
Ignoring UX for Your Website
Your site may have lots of jazzy features, but if your users cannot navigate easily or find it difficult to access content, then the result may be a shabby UX. For example, the Add To Cart button on an e-commerce website must be easily accessible to users. UX is a crucial factor for search engines because they like sites that are popular and have a high degree of usability.
Missing XML and HTML Sitemaps
XML and HTML sitemaps are designed for search engines and users, respectively. Your site may have the latest updates and game-changing features, but if the search engines are unable to crawl and map your site, that is detrimental to your SEO workflow. You must submit XML and HTML sitemaps to the search engines, so your deep web pages can be crawled more easily.
Slow Page-Load Time
Using Flash on Your Site
In the early days of the web, Flash was an awesome resource that helped site build intuitive modules and impressive page elements. However, with the advent of HTML5, this cutting-edge utility has taken a backseat. Moreover, as the mobile and tablet market has become a dominant force, the use of Flash is considered redundant, because Flash was tailored for desktop users.